Trendspotting: Hot topics in advocacy and consumer involvement in Oregon
September 27, 2006
The Portland Metro PRSA Chapter and Healthcare Communicators of Oregon team up to present a joint lunch event.
When: Wednesday, September 27, 2006. 11:30 a.m. to 1 p.m. (lunch will be served at 11:30).
Where: Lorenzen Conference Center at Legacy Emanuel Hospital & Health Center, 2801 N. Gantenbein, Portland, OR 97227
(Parking is available on the hospital's south side and along Gantenbein Street.)
Cost: $20 for PRSA and HCO members / $30 for non-members
Registration: Pre-registration is required to ensure an accurate meal count. Register by Monday, September 25 online at
Details: The art and science of public relations in health care is better known as 'advocacy.' While many different definitions of advocacy exist, in its simplest and purest form, advocacy is the effective engagement of individuals. It is about building support and allies through interest groups and coalitions: to support a cause, a program or an organization. What kind of advocacy programs have worked in Oregon and why? How do you tap into the progressive energy of physician organizations, patient groups and community coalitions? Or, how do communications professionals mitigate misinformation about their organization from these entities? And are you fresh on your coalition building skills?
The Portland Metro Chapter of the Public Relations Society and the Healthcare Communicators of Oregon invite you to hear these local health leaders discuss local health trends' influence on consumerism and the impacts in this diverse environment; tips on successful coalition building; and examples of proven, successful advocacy programs:
https://www.prsa-portland.org/eventdetails.cfm?eventID=53
- Thomas Aschenbrener, President - Northwest Health Foundation
- Kitty Powell, Director of Strategic Planning - Providence Health Plans
- Tabitha Engle, Executive Director - Tobacco Free Coalition of Oregon
