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HCO Fall Conference Date Pending

 

2010 HCO Fall Conference

Date to be determined.

Your HCO Board of Directors will be meeting soon to discuss topics and locations for the Fall Conference. Please let us know if you have any ideas for speakers or activities.  

Conference Registration Form Pending

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Hello fellow communicators!

 

The Good News.
HCO’s Say Awe! editor, Dana Lord, has recently accepted a position with Legacy Health.

 

The Even Better News.
She has agreed to continue with her Write on Target, Every Time,” educational event, despite being swamped with work now, with a small change.  Watch for Dana’s piece as an article in and down-loadable white paper in an upcoming issue of Say Awe!.

While you are at it, mark your calendar with the date for our fall conference. This year’s event is the first Friday of November, 11/05, and will be held in the Portland metro area. We are in the throes of meeting planning as I type, so please feel free to throw topic/speaker requests our way.

Speaking of support, have you considered joining our board? We are currently recruiting 2011 Board Members. Open positions include Secretary, Treasurer and Sponsorship. We are also looking for volunteers to help with special committees like planning for our fall conference. Call or send me an email if you are interested.

And as always, send us your stories. We’d love to hear from you!

President

Healthcare Communicators of Oregon

503-580-0162

A PR case study by Bela Friedman of Bela Friedman Public Relations (BFPR)

 

I’ve worked with Lee D. Robinson, M.D., for more than 20 years. In the early ’90s it was relatively easy to get publicity for an exceptional and articulate facial cosmetic surgeon. After all, Dr. Robinson was one of the first cosmetic surgeons to use PR services in the Portland area. Our first publicity campaign featured a little boy who was born with only one ear -- and Dr. Robinson performing surgery to give him a new ear. This generated a huge amount of positive media attention. Today, however, with more physicians turning to aesthetic medicine, spending millions of dollars on advertising and with the news media wanting physicians and hospitals to “buy” time – the publicity business has become much more complex and competitive. The question I asked myself is: What can we do to go the extra mile to make each campaign successful?

 

Soon after Dr. Robinson opened a full-service medical day spa adjacent to his surgical practice in 2005 (at the height of the Iraq war), we created A Special Day of Pampering for Military Wives and Moms. We worked with the Oregon National Guard and sought the cooperation of other local businesses to give a wife or mom of a deployed soldier a wonderful day of pampering once a month for about 18 months. Representatives from the Oregon National Guard greeted the wives and mothers at the spa. The “queens for a day” were picked up by a stretch limo, taken to the spa where they enjoyed a four-hour spa day, received flowers, a gift basket, a gourmet lunch, and an overnight stay at the Crowne Plaza Hotel. This advocacy not only generated consistent media coverage, but also led to warm, ongoing community relations with the Oregon National Guard and local businesses for the client.

 

Dr. Robinson has always been fit. When I learned that he was passionate about running in the new five finger type shoes, I pitched the story to the Oregonian for the “My Workout” column. Reporter Nancy Dow interviewed him and the story ran a few weeks later. After it was published, I sent it to all the local TV stations. 

KPTV Fox -12 thought it was a great idea and soon interviewed Dr. Robinson and filmed him running outside near his office. The several minute segment aired May 19 on the Sunday evening Fox-12 Sports segment, several times during the week on Good Day Oregon, and on the national “Better” program. Dr. Robinson was thrilled.

 

At BFPR we’ve learned that there are all sorts of media opportunities available if we are creative and open mined in our approach to publicity.

As president of Bela Friedman Public Relations (BFPR), a small boutique public relations agency, I’ve specialized in healthcare PR for more than 25 years. In that time I’ve had the opportunity to work with hundreds of wonderful clients in Southern California and in the Pacific Northwest helping build their brand, magnifying their visibility and maximizing publicity opportunities for hospitals, physicians, clinics and many others.

 

Our agency philosophy has always been to offer outstanding client service and complete satisfaction – we go the extra mile to meet each client’s needs. While I’ve always offered the full array of public relations services, as a former newspaper reporter I excel in developing great publicity topics and ideas for my clients and am very successful at getting media hits. Since March, we’ve had 35 media hits for seven clients!

 

For more information about Bela Friedman Public Relations, visit the website at www.belafriedmanpr.com or call 503-848-3640. You can also email BFPR at info@belafriedmanpr.com.

 

 

*Experience excellence in communication! The OCIABC's annual Bronze Beacon Awards program will be held September 15 from 6 – 8 p.m. at Paragon Restaurant and Bar in Portland. In addition to honoring local communications professionals for outstanding work, the festivities will feature Keynote Speaker, John Anthony Hartman, president of Feedia - a social media consulting firm helping companies develop strategies in new media. The cost for IABC members is $15 ($20 after Sept. 1) and $20 for non-members ($25 after Sept. 1). To register, and for more information, visit http://or.iabc.com/programs/.

 

*For immediate release, the PRSA2010 Spotlight Awards will be held October 28 at Portland's Leftbank Annex. For more information about this year's event honoring outstanding PR campaigns titled “State of the Art | Art of the State,” visit https://www.prsa-portland.org/?q=eventdetail&id=277.

 

For more information, e-mail us at info@HCOregon.org.

 

*Mayo Clinic launches “Center for Social Media”

Experience the acclaimed health system's effort to further modernize its communication efforts at Center for Social Media. To read the story from modernhealthcare.com, visit Mayo Clinic launches social media center.

 

 

 

Join HCO and take advantage of professional development opportunities including seminars and meetings designed to keep healthcare communications professionals up-to-date on strategies, tactics and trends. Innovate with us! Become a member today by downloading a membership form from our website: HCOregon.org.