August/September 2003 Newsletter
August 01, 2003
UPCOMING EVENTS
Save the Date! HCO Annual Conference November 7, 2003
Rhoda Weiss, Keynote Speaker
Embassy Suites, Beaverton, Oregon.
Go to for an overview of our planned conference program. Registration and program details will be coming soon.
HCO hooks Rhoda Weiss for annual conference – she’ll speak on "The top 100 no-to low-cost strategies to increase visibility and market share"
Stop what you’re doing, flip to November in your calendar and mark Friday, Nov. 7 for the Healthcare Communicators of Oregon conference. Then, go to the link on the HCO web site and register! You’ll find it at http://www.healthcarecommunicatorsoforegon.org/upcoming_events.htm
This year, we’re continuing to listen to our members’ requests for topics that speak directly to issues we face on our jobs every day.
Additionally, we’re tailoring this conference to appeal to both the executive level healthcare communicator/marketer, as well as to tactical and general communications staff specialists.
We’ll have two sessions with Rhoda Weiss, APR. She’s promising 100 hot ideas that you won’t want to miss! She is an outstanding speaker, author of more than 300 articles and books, and leads a consulting firm that specializes in public relations, strategy, business development, marketing, customer service and research. Rhoda has taught public relations, marketing and fund raising at UCLA for two decades. If you have ever heard her speak you know you better have a sharp pencil at the ready because this woman delivers idea after idea as fast as you can take notes.
Also on the agenda:
• Legacy Health System’s HIPAA expert April Barnard, who will answer the common questions we all have about the HIPAA regulations, and her belief that we’re being too hard on ourselves when enforcing this mandate.
• Kent Lewis of Email ROI, who will talk about the power of email as a marketing tool, how to target email campaigns and track results.
• An executive track featuring Sonja Steves, Legacy Health System Vice President, and Julie Manning, Samaritan Health Services Vice President, who will address developing core competencies for your public relations and marketing efforts. This management-level conversation will look at the strategic thinking behind what mechanisms you put in place in your facility.
• A session with writer and speaker Janna Mock Lopez of Media Write on creating targeted, clear messages in your writing. She’ll focus on how to capitalize on your precious time to get the most in return for your writing efforts. She understands that you wear many hats and you need to spend your time wisely to generate the results you want.
• A lively idea exchange involving everyone – this year with a twist!
Watch for further information and the schedule in September, and on our website, www.healthcarecommunicatorsoforegon.org under the Upcoming Events section.
This year we will meet at the Embassy Suites Hotel next to Washington Square outside Portland. You may make reservations now, if you wish, by calling the Embassy Suites at 1-800-586-5455, or online at www.winhotel.com. Be sure to say you are with HCO to receive the conference rate of $79 single room or $89 double room occupancy.
If you have questions, please feel free to email or call Lori Callister, conference coordinator, at LoCall@aol.com or 503-236-0162. Watch for registration form and more information in early October.
INTERESTING TID-BITS
Healthcare Technology Expo
Members of Healthcare Communicators of Oregon are invited to attend the Healthcare Technology Expo & Conference at the Oregon Convention Center on Wednesday, October 22nd and Thursday, October 23rd. Complimentary tickets will also be available for members to bring any colleagues or guests along with them. This is the region's largest B2B healthcare-specific technology event. Complimentary $50 VIP event tickets will be available in mid September through the association OR by emailing the event manager, robert@healthcaretechnologyexpo.com
The event tickets provide access to 80 various healthcare technology seminars, occurring over two days within eight seminar theaters on the event show floor. It all happens on the event show floor, along with exhibits and more. A fantastic local networking opportunity for the NW healthcare sector business professional . http://www.healthcaretechnologyexpo.com/oct-03/
St. Charles Medical Center in Bend has an opening for a Marketing and Community Relations Coordinator.
Full-time. M-F, 0800-1700. Works with Director of Marketing and Community Relations and Publications Coordinators in an "internal ad agency" structure. Primary responsibilities include marketing planning, execution and client management for key service lines; market research; business planning; media relations; and hands-on production of print and advertising materials from concept to copy to finished product. Requires excellent writing skills (for press releases and promotional/copy writing for a variety of media), strong marketing knowledge and experience, media relations skills, and strong organizational and client management experience. Attention to detail is a must. This individual will run many key marketing initiatives from situation analysis to planning, implementation and measurement of results. Must have solid word processing and desktop publishing skills with Word and PageMaker or Quark. Photoshop and digital photography skills a plus. Full-time position will be split between Bend and Redmond hospital campuses (must maintain a consistent personal presence at each campus, but most time will be spent at the Bend campus). Will serve as the primary marketing and community relations resource for the Redmond campus. Requires Bachelor's degree in marketing, public relations, journalism or communications and at least three years of marketing and media relations experience. Healthcare-specific experience preferred. To apply, see www.scmc.org (Employment). Posted 8-18-03
Your Two Cents
Send suggestions, interesting Internet sites, job postings and comments/complaints about the HCO web site, www.healthcarecommunicatorsoforegon.org or this newsletter, to pongracz@aracnet.com
