Two-for-one networking! HCO will join the OCIABC for their first-Wednesday networking event on April 7. This experience is free and will take place at On Deck Sports Bar & Grill, 910 NW 14th St., Portland, OR 97209 from 5 – 7 p.m.

Make SoMe so you... HCO will host Social Media 101 with Tom Eiland, partner at Conkling Fiskum McCormick (CFM). Join us as we brave the new wave of communication. This educational opportunity will take place in April. Look for more details in the March issue of Say Awe!

*Save the date! We hope you will set aside June 4 as a day of discovery and networking at HCO's annual Spring Conference.

9 Ways to Maintain Marketing Momentum

Marilyn Hawkins

Hawkins & Company PR, LLC
mhawkins@prhawk.com
www.prhawk.com

After decades of appearing recession-resistant, if not recession-proof, the American health-care industry is finally feeling the full effect of an increasingly shaky consumer economy....Marketing and communications budgets, always under scrutiny even during the best of times, are particularly attractive targets now to cost-cutting executives. And, if given a choice to voice their opinions, average health-care employees often single out “wasteful” marketing expense as a top priority for reduction.